Key Achievements
User Testing Pioneer
Successfully introduced and established user testing practices at three companies, demonstrating a commitment to data-informed design decisions, improving user satisfaction, and improving business outcomes.
Product Innovator
Led complex redesigns and new product development across various platforms. Notably, I unified three manufacturing processes into a seamless e-commerce flow, involving over 15 rounds of user testing across seven languages, which resulted in more leads for the client. View Case Studies
Team Builder
Built out design teams at Our Family Wizard and Flywheel; created team missions, streamlined processes, and educated stakeholders on the crucial role of design.
Strategic Reorganizer
Led a product team reorganization at Flywheel through in-depth colleague interviews and collaborative workshops, setting a clear path for PM and UX team success.
Leadership and Vision
I’m a seasoned design leader passionate about fostering growth and empowerment. I aspire to be the leader and manager I always hoped to have: one who coaches rather than dictates. I encourage my team and teammates to create solutions autonomously, building a culture of continuous learning and self-discovery.
At the heart of my leadership philosophy is a safe and inclusive environment where everyone feels valued for their unique perspective. I champion authenticity and encourage my team to show up as their whole selves.
Favorite Leadership Books:
Dare To Lead by Brené Brown
Clear Thinking by Shane Parish
Think Again by Adam Grant
Start With Why by Simon Sinek
Empowered by Marty Cagan & Chris Jones
Looking Ahead
I want to partner with mission-driven founders or companies that share my values to create products and teams that genuinely improve people's lives. I'm open to IC, Player/Coach, or Manager roles. I'm passionate about building great products that help people, establishing or strengthening user-centered design practices within organizations, and mentoring the people around me.
What people are saying…
“Amanda demonstrates strong design skills and exemplifies servant leadership. She’s well-versed in user-centered design, research, and accessibility.
Amanda respects the energy and effort among team members. She provides constructive feedback and is quick to gather resources to help. She fosters a safe and supportive team culture!”
— Ngoc T., Product Designer (Gravie)
“Amanda, my former UX manager, embodied the qualities of a truly exceptional leader. Her kindness and compassion ensured that our team always felt supported and valued, fostering a collaborative and positive work environment. Her deep knowledge and expertise in UX design were evident in her ability to consistently deliver user-centered solutions that not only met but exceeded expectations.
What set Amanda apart was her relentless advocacy for both the user’s needs and the team’s wellbeing, balancing these with the company’s objectives to drive successful outcomes.”
— Per Kvanbeck, Senior UX Designer (Flywheel)
“Amanda recognized my potential early in my UX career and took me under her wing at OurFamilyWizard. As both my mentor and manager, she introduced me to invaluable resources that taught me the ethics and strategies behind design thinking, significantly deepening my understanding of fundamental design principles. Her patience, expertise, and forward-thinking approach showed me that it’s possible to excel as a designer, manager, and department leader all at once.”
— Luke Rivard, Product Designer (OurFamilyWizard)
“Amanda is the most empathetic leader I have ever had. She fostered a very open, idea-sharing work environment for our UX team. Amanda stepped in to help our organization understand what UX is, what we do, and gave options of how to do it. She advocated for the designers hard whenever necessary and worked tirelessly to gain more access directly to our users (very complicated ask).
What stood out to me most about Amanda is that she always had sound logic for all of her design decisions. She does such an amazing job balancing the business objectives and users needs when prioritizing our work.”
— Lindsay Berg, UX Designer (Flywheel)